Flusso is rolling out a new brand identity to help the company more clearly communicate its value proposition and to better reflect the size and scale of its global ambitions.

The brand refresh follows Flusso’s acquisition in August 2022 and an ambitious growth plan, with a major investment by its new owners announced in April 2023, to significantly expand the company’s Cambridge-based technical team, offices, and flow and gas sensor R&D activities.

At the heart of the rebrand lies a powerful promise: ‘We make sensor solutions that make our world work better’. It’s a clear commitment that underscores Flusso’s dedication to improving its customers’ performance in their respective markets, and ultimately all of our lives, through relentless and passionate innovation.

The company is also focusing on the super-scalability of its sensors and the unique tungsten-based technology within them.

Andrea De Luca, CEO at Flusso said: “Flusso has worked closely with brand consultancy 17days to help give our company a striking, more confident look as we power ahead into our next growth phase.

“Our new visual identity has been specifically designed to capture the essence of our brilliant internal team, the uniqueness of our proprietary technology, and the value our sensors can bring to the world, at scale.”

The Flusso rebrand will see the company introduce a bold new visual identity with a new logo, corporate colours, icons and a graphics system inspired by the thermal and tungsten components of its technology. The new branding will refresh the look and feel of the company’s website, social media channels, technical documentation, product packaging and other marketing materials.